There is so much consumer information out there. Features. Benefits. Value propositions. Information that people watch, read, and even Share, Tweet or Like. But do clicks and views create converts? Are people acting on these messages?

Good content provokes thought. Great content also influences learning and compels a response.

icandy is a content creation company that designs meaningful experiences to inspire action.

What we offer

You need to know your audience to create content and user experiences that resonate. Finding real insight means looking in the right places and asking the right questions.

First, we take the time to really get to know and understand an organization, as well as the goals for the business and the project. This is followed by research into the target audience and a competitive analysis of both the industry and marketplace. We use these insights to develop a creative blueprint for the project that leverages the most appropriate delivery platform—from print to digital. From there, we develop informed and compelling content that translates into a meaningful user experience.

Whether devising a sales tool with global reach, masterminding the strategy and design of organization-wide online learning, or building a competitive intelligence program from the ground up, we operate from the inside out in partnership with clients, making sure that each concept is consistent with project goals, overall marketing objectives, and the brand itself.

icandy has over 20 years experience strategizing, managing and executing hundreds of marketing, communications, sales and learning tools across all media. Clients include businesses and organizations of every size and across industries—from not-for-profit and government to technology and health care.

We draw on our diversified background in marketing, communications, writing, design, development, usability, competitive intelligence, interactive learning and project management, as well as our strong relationships with talented associates who are carefully selected for their suitability to each project. This allows us to be nimble, all while guiding the best final product.

An award-winning company, we are proud to have many long-standing clients—and that almost all new business is generated through their referrals.